What is Google Ad Manager?

What is Google Ad Manager ?

In 2018, Google announced new branding for a range of their advertising products. The Double Click for Publishers ad server (DFP) and Google Ad Exchange merged into a platform called Google Ad Manager.

Google Ad Manager is an all in one publisher ad inventory management solution and their trademark ad server.

Google Ad Manager Features :

It comes with a range of features such as yield management, data management, optimization tools, security, trafficking capabilities, and more.

Google Ad Exchange is often referred to as the premium version of Adsense.

With Ad Exchange, publishers get access to premium advertising brands, a programmatic exchange, and advanced optimization tools.

Google Ad Manager brings the best of DoubleClick Ad Exchange and DoubleClick for Publishers into a unified platform.

Additional Features :

The ability to run all types of display campaigns, guaranteed or not on a programmatic basis with their waterfall of EBDA auction frameworks.

Optimization of revenue for all buyers.

Monetization of new arenas such as CTV, AMP, mobile apps, and more.

Protection of publisher ad inventory from ad fraud and invalid traffic.